@a创新的价值@Achuang xin de jia zhi@e创新的商业价值评估@f(美)伊利·欧菲克, 埃坦·穆勒, 巴拉克·李白著@F(mei)yi li·ou fei ke,ai tan·mu le,ba la ke·li bai zhu@d= Innovation equity@eassessing and managing the monetary value of new products and services@fElie Ofek, Eitan Muller, Barak Libai@g杨清波译@zeng
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创新的价值：创新的商业价值评估/(美)伊利·欧菲克, 埃坦·穆勒, 巴拉克·李白著= Innovation equity：assessing and managing the monetary value of new products and services/Elie Ofek, Eitan Muller, Barak Libai/杨清波译.-北京：中信出版集团股份有限公司，2018.05
