@a凯洛格商学院品牌防御课@9kai luo ge shang xue yuan pin pai fang yu ke@dHow smart companies use defensive strategy to deal with competitive attacks@f(美)蒂姆·卡尔金斯(Tim Calkins)著@g钱峰译@zeng
210
@a北京@c东方出版社@d2014.08
215
@a280页@d24cm
300
@a本书中文简体字版权由Macmillan出版公司授权 中文简体字版专有权属东方出版社
312
@a书名原文：Defending your brand
330
@a本书内容包括：绪论、威胁、财务上的挑战、认识你的敌人、竞争情报等。
510
1
@aHow smart companies use defensive strategy to deal with competitive attacks@zeng
510
1
@aDefending your brand@zeng
606
0
@a企业管理@x品牌战略@x研究
690
@aF272.3@v5
701
0
@c(美)@a卡尔金斯@9ka er jin si@c(Calkins, Tim)@4著
702
0
@a钱峰@9qian feng@4译
801
@aCN@bHNYZ@c20220302
905
@aZUCC@dF272.3@e131
凯洛格商学院品牌防御课=How smart companies use defensive strategy to deal with competitive attacks/(美)蒂姆·卡尔金斯(Tim Calkins)著/钱峰译.-北京：东方出版社，2014.08
